3D Secure Challenge Rate KPI

3D Secure Challenge Rate

Here are some key points about challenge rate:

• It’s the proportion of 3DS authentications where customers are prompted to provide extra verification, like entering a one-time code.
• A lower challenge rate generally means a smoother checkout experience for customers, as fewer transactions require additional steps.
• Challenge rates can vary based on factors like the card issuer, transaction amount, and the customer's purchase history.

Remember that while a lower challenge rate can improve conversion, some level of challenges is necessary to prevent fraud and comply with regulations like Strong Customer Authentication (SCA) in Europe.