By Rihab Oudda (July 15, 2025)
As a merchant, there is always the “chargeback discovery moment”. That’s the time when you discover that disputes can be higher than expected and harm your business much more than your organization had thought until that moment.
But what are chargebacks? The official definition is: A chargeback is a forced refund initiated when a cardholder disputes a debit or credit card transaction, prompting the card issuer to reverse the payment back to the customer. But chargebacks are much more – they are an escalating challenge for businesses, with high fees and the hidden costs of operational disruptions like staff time spent on resolutions. A study by Mastercard predicts a 24% surge in chargeback volumes by 2028 (read more here). These disputes don’t just hit the wallet; they erode profitability by diverting resources from growth initiatives and strain customer relationships, particularly when driven by fraud or dissatisfaction. The stakes are high, with potential penalties from payment processors looming for those unable to manage dispute levels effectively.
That’s why proactive monitoring is essential. In this blog post, we are deep diving into how to monitor chargebacks correctly, how those impact your business, and how solutions such as Congrify can help you in this never-ending challenge.
Chargebacks deliver a multi-layered blow to businesses, impacting finances, operations, and customer trust in ways that can derail long-term success if not addressed properly.
In today’s tightening regulatory landscape, these impacts underscore the urgent need for proactive monitoring and prevention to safeguard profitability and market standing.
To effectively manage chargebacks, merchants must track key metrics to detect risks and ensure compliance with card scheme program requirements.
Beyond the core metrics and what is being monitored, it’s fundamental to have the capabilities to go into details and have well-organized data that will allow you to group the different KPIs by the following dimensions:
Monitoring these metrics is crucial for several reasons, as it empowers merchants to protect their businesses proactively:
In a landscape where chargeback volumes are expected to rise, staying ahead through consistent monitoring not only mitigates financial losses but also strengthens customer trust and operational resilience, making it an indispensable strategy for sustainable growth. Monitoring chargebacks requires proactivity, so it’s important not only to have the data available and structured in the right way, but it also requires advanced alerting engines that can be customized according to your needs to make sure that you are informed quickly and in a timely manner in case of chargeback anomalies.
Effective June 1, 2025, VAMP consolidates the Visa Dispute Monitoring Program (VDMP) and Visa Fraud Monitoring Program (VFMP).
According to the Official Visa Acquirer Monitoring Program Overview:
VAMP Ratio = Count of [Fraud (TC40) + Disputes (TC15)] ÷ Count of Settled Transactions (TC05)
VAMP Ratio has additional criteria:
Exceeding VAMP thresholds can have significant consequences for merchants:
*Fees subject to change according to Visa/Acquirers.
Congrify’s VAMP-specific dashboard simplifies compliance with Visa’s updated 2025 standards, offering:
Congrify’s AI-driven tools prevent chargebacks before they impact VAMP ratios:
Chargebacks threaten profitability and Visa compliance, but Congrify’s AI-powered payments intelligence and pre-chargeback alerts make monitoring and prevention seamless in 2025. By tracking VAMP metrics, fraud rates, and chargeback trends, Congrify helps merchants stay below the 0.9% threshold, avoiding fines and reputational risks.
Don’t wait until the VAMP enforcements; proactive monitoring is critical to avoid these penalties, and we are here to help you protect your revenues. You can also simply sign up for a free Congrify demo to try it out for yourself!