Sales Volume KPI

Sales Volume

Sales volume measures the gross value of products or services sold, offering a top-line view of a merchant’s commercial activity. It differs from net sales, which subtracts negative financial flows like refunds, chargebacks, and fees.

For both merchants and PSPs, tracking sales volume is essential to spot seasonal trends, segment performance (e.g., by product or geography), and unexpected volatility. A sudden drop may indicate issues such as payment failures, technical errors, or ineffective marketing efforts.

Monitoring sales volume across the entire payment and e-commerce funnel helps identify and resolve problems early—ensuring better conversion, customer experience, and revenue performance.