Successful Sales KPI

Successful Sales

The Successful Sales KPI tracks the percentage of payment attempts that are successfully processed and completed, leading to confirmed revenue for the merchant. This metric is calculated by dividing the number of successful transactions by the total number of payment attempts and multiplying by 100, expressed as: (Successful Transactions / Total Transactions) x 100. For example, if 412 out of 500 payment attempts are successful, the successful sales rate is 82.4%. A healthy benchmark for this KPI is typically 80% or higher, though it should not be confused with the authorization rate, which specifically measures issuer approvals rather than overall transaction completion.

This KPI is crucial for merchants as it directly impacts revenue and customer satisfaction. A high successful sales rate indicates an efficient payment processing system, maximizing revenue yields and fostering customer trust, while a low rate can lead to lost sales and customer frustration, with 45% of consumers abandoning a purchase after a false decline. Factors affecting this KPI include insufficient funds, incorrect payment details, technical glitches, poor checkout design, or failed risk assessments like 3D Secure authentication.