Congrify Joins the Visa Innovation Program Europe 2025: Powering the Future of Payment Data Intelligence
By Rihab Oudda
We’re proud to share that Congrify has been selected to join the Visa Innovation Program Europe 2025—a milestone moment for our team and our mission to transform payment data into actionable intelligence for merchants and platforms across Europe.
What is the Visa Innovation Program?
The Visa Innovation Program is a collaboration platform designed to help Europe’s most promising fintech startups scale faster through access to Visa’s global network, mentorship, and strategic partnerships with leading fintech companies and payment players.
Being selected means more than just recognition. It means we’re now part of a highly selective ecosystem focused on co-creating the next generation of fintech innovation.
Why This Matters to Congrify
At Congrify, our mission is to bring clarity, transparency, and efficiency to the payment ecosystem through better data management and intelligence. Merchants and platforms are inundated with data—but often lack the tools to make sense of it. That’s where we come in.
Joining the Visa Innovation Program allows us to:
- Accelerate our go-to-market with insights and technical support from Visa and its partners
- Explore strategic collaborations with fintechs, payments service providers, and enterprise merchants
- Validate and co-develop new features directly with ecosystem leaders
- Gain exposure through Demo Days, Visa events, and partner showcases across Europe
This opportunity supercharges our ability to create value for our customers and scale our impact across the industry.
What We’re Bringing to the Table
Congrify brings AI to simplify payments management for merchants and platforms. Our solution aggregates payment data from multiple sources and transforms it into:
- Easy-to-understand dashboards and reports
- Deep insights into performance, costs, declines, and fraud
- Actionable recommendations for optimization provided by our AI engine
We’re helping our partners answer tough questions like:
- Which payment method underperforms—and why?
- Where am I losing margin due to payment processing inefficiencies?
- How can I improve payments, accept more customers, and grow my business?
We believe that every transaction tells a story—and we help businesses listen.
What’s Next?
Over the next few months, we’ll be actively engaging in the program through mentoring sessions, co-creation opportunities, and innovation sprints with leading financial institutions and Visa experts.
We’re looking forward to:
- Building new partnerships
- Accelerating our go-to-market strategies
- Exploring new use cases for our data intelligence tools
- Learning from other inspiring fintechs in the cohort
We’ll also be sharing insights and updates from our journey on our blog and LinkedIn—so stay tuned!
In Closing
This is a proud moment for us at Congrify. Being selected for the Visa Innovation Program is a powerful validation of the product we’re building and the value it brings to the ecosystem.
To our team, partners, and early supporters—thank you. We’re just getting started.
👉 Interested in partnering with us? Let’s talk.